Understanding of Creativity and Innovation in Entrepreneurship
Creativity and Innovation - Definition, Entrepreneurship, Process, Type, Increase, Implementation: Creativity is thinking about something, one's ability to give birth to something new in the form of ideas and real work that is relatively different from what was before.
Understanding of Creativity and Innovation along with Examples
Understanding Creativity
Creativity is thinking about something, one's ability to give birth to something new in the form of ideas and real work that is relatively different from what was there before. According to Zimmerer (1996) to develop skills, a person uses the left hemisphere. Whereas to learn to develop creative skills the right brain is used,
Characteristics of Creativity
Always asking, "Is there a good way? "
Always challenge habits, traditions and routine habits.
Reflect / reflect, think deeply.
Dare to play mentally, try to see the problem from a different perspective.
Be aware of the possibility of more than one correct answer.
See failure and mistakes only as a way to achieve success.
Correlating ideas that are still equal to the problem to produce solutions to innovation.
Having the ability to rise above routine habits and see problems from a broader perspective then focus on the need to change.
Definition of Innovation
Innovation is the process of finding or implementing something new into a new situation. The concept of novelty is different for most people because of its relative nature (what is considered new by someone or in a context can be something long for others in another context).
Innovation is thinking and doing something new that adds or creates benefits (social / economic) (Gde Raka, 2001). To produce innovative behavior one must see innovation fundamentally as a process that can be managed (John Adair, 1996)
Understanding Creativity and innovation
Innovation and creativity differ in the same domain, but have strict limits. Creativity is the first step towards innovation which consists of various stages. Creativity is related to the production of novelty and useful ideas while innovation is related to the production or adoption of useful ideas and their implementation.
The term entrepreneurship actually comes from the word entrepreneur, which can be translated into entrepreneurship. Entrepreneurship is an ability to think creatively and behave in an innovative way that is used as a basis, a source of power driving the goals, tactics, tips and processes in facing life's challenges.
Understanding Entrepreneurship
Entrepreneurship is the ability possessed by someone to see and assess business opportunities, gather the resources needed to take appropriate action and take advantage in order to achieve success.
Understanding Entrepreneurship
Entrepreneurship is essentially the nature, characteristics and character of someone who has the will to realize innovative ideas in the real world creatively.
Creative Process
Preparation
This step covers preparing the mind to be ready to think creatively, formal training, training at work, work experience and taking other learning opportunities. This training provides the basis for building creativity and innovation.
Investigation
This step is expected to develop a strong understanding of the problem, situation or decision.
Transformation
Means must look at the similarities and differences in the information collected.
Incubation
The subconscious needs time to reflect on the information collected.
Illumination
This phase of the creative process occurs during the incubation phase when spontaneous breakthroughs cause a "light bulb to turn on".
Verification
For entrepreneurs, validating ideas ensures accuracy and benefits, is carried out by conducting experiments, running simulations, testing the marketing of products or services, establishing a small-scale guide program, making prototypes and many other activities designed to verify that the new ideas can be applied successfully and practical.