Implementation Entrepreneurship in Organizations
The focus of this step is to turn ideas into reality.
Increase Creativity in Organizations
Creativity does not just happen in an entrepreneurial organization must create an environment that can foster creativity for itself and for its employees. New ideas are creations that are easily destroyed, but the right organizational environment can encourage people to develop and process them.
Enter creativity as a core value of the company
Entrepreneurs have a responsibility to form innovative cultures in their companies and create creative nuances in companies that begin with the company's mission.
Embrace diversity
One of the best ways to explore a culture of creativity is to employ a variety of workforces.
Expect creativity
Employees tend to rise or fall in accordance with the high and low expectations of the entrepreneur towards the employee.
Expect and make room for failure
Creative ideas will produce failure and success.
Encourage curiosity.
Entrepreneurs and employees must always ask questions.
Make periodic changes to the layout.
The physical environment in which people work affects their level of creativity.
Look at the problem as a challenge
Every problem offers opportunities for innovation.
Provide creativity training
Almost everyone has the capacity to be creative, but developing that capacity requires training.
Give support
Entrepreneurs must provide the tools and resources needed by their employees to be creative.
Develop procedures for capturing ideas
Workers in every organization can come up with creative ideas.
Talk to customers
Innovative companies will take the time to get feedback on how these customers use the company's products or services, or get new ideas.
Finding out the usefulness of the company's products or services
Focusing on the use of "traditional" company products or services, will limit the creativity and sales of the company.
Give appreciation for creativity
Entrepreneurs can encourage creativity by rewarding when creativity arises.
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Types of innovation
Breakthrough type of innovation
As a basis for further innovation in a field, the innovation must be protected as much as possible by strong patents, trade secrets and copyrights. Breakthrough innovations include various such as penicillin, steam engines, computers, airplanes, cars, internet, and nanotectology.
Types of tenological innovations
It arises more frequently when compared to breakthrough innovations and is generally not at the same level as scientific discovery and progress. However, innovations are very meaningful, because they really offer progress in the area of the product or market.
The usual type of innovation
Is the most frequently emerging innovation. These more numerous innovations usually develop technological innovations into better products or services or innovations that have different market appeal are usually better. This innovation comes from analysis and market appeal, not technology. In other words, the market has a greater influence on innovation (market appeal) when compared to technology (technology boost)
How to improve innovation
To face the dynamics of change and competition that is very sharp and tight and for the survival of the organization itself, everyone in the organization is required to be able to think and act in an innovative way. Paul Sloane in his paper presents 10 ways to improve innovation in an organization, namely:
Have a vision to change
Don't expect a team to be innovative if they don't know the goals to be achieved in the future. Innovation must have goals and a leader must be able to clearly state and define goals so that everyone can understand and remember them.
Great leaders take the time to describe and explain the vision, goals and future challenges to everyone. They try to convince everyone of their important role in achieving their vision and goals, and in facing challenges. They inspire everyone to become a passionate entrepreneur and find innovative ways to achieve success.